The will to grow
Owners and board
- Values
- Vision
- Mission
- Must Win Battles
- Strategy
- Owner's intent
Company current state analysis
Current State Analysis
A clear picture of the areas that matter most for growth – in a week.
Duration 1 working week
We analyse the key structures of growth
Growth capability is built on three levels: from the owners' will, through the leadership team's prerequisites, to everyday execution. We go through all 18 structures.
Prerequisites for growth
Leadership team
- Offering
- KPIs
- Customer (ICP)
- Roles and responsibilities
- Laws and regulations
- Operational process
Leading growth
Daily work and execution
- Customer insight
- Product
- Marketing
- Sales
- Sales management
- Finance
Strengths and areas to develop, made visible
We assess the level of your company's growth structures relative to each other by combining our experience with research on the lifecycle stages of growth companies.
Current State Analysis · example
Growth structures relative to each other
Current levelFocus here
01Start-up
02Surviving
03Successful
04Scaling
Product
Customer experience
Finance
Strategy
Leadership
Sales
Marketing
Focus here
Findings
Each finding tells you what we observed and what it means for your company. A finding can also be a strength to build growth on.
Finding · Marketing
Marketing has stayed at start-up level, even though the company has grown
01 Start-up02 Surviving03 Successful04 ScalingFocus here
What we observed
- Marketing gets done when other work allows.
- Nobody is responsible for what marketing achieves.
- New customers come almost only through referrals.
What it means
The flow of new customers depends on the CEO's network. When referrals go quiet, the sales pipeline empties without warning.
Finding · Product
Your product is your clear strength
01 Start-up02 Surviving03 Successful04 ScalingYour strength
The other growth structures are on average at the Surviving level.
What we observed
- Customers choose you because of the product and stay with you.
- The product solves the customer's problem better than competitors' alternatives.
- Product development is based on customer feedback.
What it means
A strong product is a competitive edge to build growth on. When marketing is brought to the same level, the product reaches more customers.
A roadmap for using AI
During the analysis we identify the growth structures where AI improves productivity most clearly. You get a recommendation on what to tackle first, what it takes and what follows. For us, AI is a means, never an end in itself.
- 01We spot repetitive work
Interviews and figures show where time goes into manual work and searching for information.
- 02We weigh benefit against effort
Each opportunity is assessed for impact and feasibility.
- 03We turn it into a roadmap
Quick wins first, bigger changes step by step. Every item gets an owner.
Done in a week
Management time goes only into interviews and debriefs. Preparatory material is requested the week before, and a feedback meeting is held the following week.
- MondayDay 1InterviewsMorningCEO interviewCEO · 2.5 hAfternoonKey people interviews beginKey people · 2 h each
- TuesdayDay 2InterviewsAll dayKey people interviewsKey people · 2 h each
- WednesdayDay 3AnalysisAll dayAnalysis
We bring the interviews, strategy and figures together into one picture.
FORCEO - ThursdayDay 4DebriefsMorningDebrief for the CEOCEO · 1.5 hfor CEO
- FridayDay 5DebriefsDayDebrief for the leadership teamCEO and key people · 2.5 h
Next step
Let's start with the Current State Analysis
Choose the way to continue that suits you best. Every path leads to the same place: a clear picture of where your company stands.
In person
I'd like to talk more
Let's go through your company's situation together, with no commitment.
Message
Send us a message
Tell us briefly what you would like to develop. We reply the same or the next working day.
100% satisfaction guaranteeIf the Current State Analysis doesn't add value for you, it costs nothing.
FORCEO – You got it.
Client voices
Asiakkaan ääni
FORCEO's Current State Analysis of our B2B business was extremely rewarding. We found the approach especially effective: personal interviews with key people at the centre instead of traditional leadership workshops. The in-depth interviews and the clear summary with its key recommendations strengthened our understanding of what future growth and reaching our goals will require of us.
FAQ
What is the Current State Analysis?
A company current state analysis completed in one working week. We interview the CEO and four key people with the same questions and review figures and documents. You'll know the key development areas and their order, where margin leaks and where your leadership team agrees and disagrees.
How much does the Current State Analysis cost?
€4,650 excl. VAT. It includes interviews with the CEO and four key people, analysis, debriefs and a follow-up call. Additional interviewees cost €250 each. Travel and accommodation are billed at cost.
How much management time does it take?
Only interviews and debriefs. The CEO interview takes 2.5 hours and each key person interview 2 hours. On Thursday the results are reviewed with the CEO (1.5 h) and on Friday with the whole leadership team (2.5 h).
What does the 100% satisfaction guarantee mean?
If the Current State Analysis doesn't add value for you, it costs nothing.
Do we have to continue working with you afterwards?
No. Every finding comes with a proposal for how to solve it, and you can carry out the solutions yourselves. If the findings match our expertise and experience, we offer follow-on projects for them.
How does this differ from a generic current state analysis?
The Current State Analysis is built for the management of growth companies: it's done in a week, based on management interviews and figures, and ends in prioritised proposals.